Popularized by The Gstaad Guy, à la poubelle has become a household way of sharing one’s disapproval of certain habits and ways of living - a playful mockery of the absurd. While The Gstaad Guy pokes fun at the ridiculous, he acknowledges that “absurdities are often the fruit of conversation and the glue of friendship, and should therefore be celebrated.”
During the summer of 2022, The Gstaad Guy noticed that people who celebrated their own absurdities shared a deep pride in their love for them - a pride that forged friendships with those in the know. After all, “those who know, will know… and those who don’t, won’t”.
Which is why Poubel was born. A modular charm-based jewellery brand celebrating the absurd. Poubel encourages fellow absurdists to celebrate what they love, through fun and expressive charms they can attach and style in a variety of ways. From bracelets and necklaces, to handbag accessories and dog leashes - the Poubel customization possibilities are practically infinite.
