Popularised by The Gstaad Guy, à la Poubelle became a playful way of sharing one’s disapproval of certain habits and ways of living, a cheeky nod to the absurd.

While The Gstaad Guy pokes fun at the ridiculous, he believes that “absurdities are often the fruit of conversation and the glue of friendship, and should therefore be celebrated ”.

In the summer of 2022, GG noticed that those who embraced their absurdities shared a deep pride in their passions - pride that forged friendships with those in the know.

After all, “those who know, will know… and those who don’t, won’t.” And so, Poubel was born: a modular charm-based jewellery brand celebrating the interests, passions, and absurdities that make us who we are.

What began as a collection of sterling silver charms and links hand-painted with enamel has now expanded into a full universe of playful, expressive jewellery.

Today, Poubel offers charms and links in silver and gold vermeil as well as expanding into multiple new product categories including bangles, earrings, cufflinks, Whoop-compatible charms, single charm bracelets, and stone-set charms - all designed to be mixed, matched, and used as a canvas for self-expression. From bracelets and necklaces to handbag accessories, the possibilities are endless.

If you know, you know.